I’m Michael Fofrich, a Product Designer who specializes in designing systems that preserve trust under uncertainty.

I focus on shaping behavior through clear state transitions, consistent system rules, and a decision-first information hierarchy that helps products scale without accumulating confusion or friction.

My work lives at the intersection of complex data, human judgment, and real-world consequences. Across healthcare, fitness, and consumer platforms, I partner closely with product, engineering, and data teams to turn ambiguity into legible systems that help people act with confidence.

I’m drawn to problems where getting the structure right matters more than adding polish, because that’s what leads to durable, high-quality outcomes that hold up in real use.